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    Home»2025 Jubilee»MAXXI museum in Italy experiences significant drop in ticket sales
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    MAXXI museum in Italy experiences significant drop in ticket sales

    Pilgrim Kompass TeamBy Pilgrim Kompass TeamOctober 17, 2024No Comments0 Views
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    MAXXI museum in Italy experiences significant drop in ticket sales
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    Welcome to MAXXI: Italy’s National Museum of 21st Century Arts

    MAXXI museum in Italy experiences significant drop in ticket sales

    Italian culture minister Alessandro Giuli recently made headlines with his departure from the helm of MAXXI after almost two years. MAXXI, known for its contemporary art and architecture, saw a significant decline in ticket sales last year under Giuli’s presidency.

    Giuli’s transition to the role of culture minister came after a scandal involving his predecessor, Gennaro Sangiuliano. Giuli, with a background in journalism, faced criticism for his lack of experience in cultural heritage management.

    During his tenure, MAXXI witnessed a downturn in economic performance, with revenues from ticket sales plummeting by 30%, and other revenue sources suffering similar fates. The museum’s sponsorship deals also dropped by a notable 44%.

    One of the significant criticisms levied against Giuli was the alleged lack of a strategic vision, impacting the museum’s overall operations. Additionally, the relationships with other museums, both nationally and internationally, were reportedly strained.

    Under Giuli’s leadership, MAXXI’s exhibited works reportedly failed to garner favorable reviews, like the immersive exhibition “Passeggiate Romane.” The cost of staffing at the museum surged, further adding to its financial woes.

    While Giuli defended his actions and claimed that MAXXI was facing a “golden age,” critics questioned the decisions made during his tenure. The departure of Giuli led to the appointment of interim president Maria Emanuela Bruni, an art historian and journalist, to steer MAXXI forward.

    Despite the challenges faced by the museum, Giuli remains confident in his actions and awaits scrutiny on his decisions. MAXXI aims to overcome its setbacks and continue its mission of showcasing contemporary arts and architecture to visitors worldwide.

    Stay tuned for more updates on MAXXI and its journey in the world of 21st-century arts!



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