– Pubblicità –
Experience the future of tourism with Julia, the new virtual tour guide of Rome, powered by artificial intelligence in collaboration with Microsoft/OpenAI.
The partnership was announced during the Italian leg of Microsoft’s AI Tour led by Microsoft’s CEO, Satya Nadella, and attended by Mayor Roberto Gualtieri. A video showcasing the virtual guide was presented at the event in Eur’s Salone delle Fontane. WATCH THE VIDEO.
Julia aims to make tourist information more accessible, optimize visitor flows, and enhance lesser-known destinations, all while improving the overall tourism, cultural, and commercial experience unique to Rome.
Julia will collect and process a range of data from local operators and credible external sources, making it available to the public through digital channels like WhatsApp. With its natural language understanding and multilingual capabilities, Julia will provide precise and personalized responses for every tourist.
Interact with Julia to receive updates on transportation, itineraries, landmarks, museums, events, accommodations, and authentic restaurants, offering original solutions beyond the usual tourist routes.
Mayor Roberto Gualtieri commented, “We are among the first in the world to provide millions of citizens and tourists with such an innovative tool. Julia is a reliable virtual guide with all the necessary information to explore and enjoy this immense heritage creatively. Thanks to Microsoft/OpenAI, we bring artificial intelligence to the phones of those seeking a rich and personalized experience. Rome is transforming, building infrastructure, and enhancing services through unprecedented investments. It is not just a museum city but a vibrant European capital hungry for innovation.”
Antonio Preiti, CEO of Rome & Partners Foundation, added, “We have designed a new-generation virtual assistant: simple, open, lively, updated in real-time to offer our guests the infinite richness of Rome at their fingertips. We give everyone the chance to have the Rome they desire, the one they imagine, and, most importantly, the one waiting to be discovered.“
